Singer Bangladesh

Singer Bangladesh Limited

Singer Bangladesh's Logo
Trade name	SINGERBD
Native name	সিঙ্গার বাংলাদেশ লি:
Company type	Public Limited Company
Industry	Consumer Goods Home Appliances Electronics Furniture
Founded	1905; 119 years ago (1905)
Headquarters	5B, Road No. -126, Gulshan-1, Dhaka , Bangladesh
Number of locations	405 Retail Outlet 974 Dealers Points (2017)
Area served	Bangladesh
Products	Air conditioners Desktop computers Air coolers Deep freezers Refrigerators Laptops Washing machines Electric ovens Fans Gas burners Clothes irons Kitchen appliances Microwave ovens Water heaters Water purifiers Smartphones LED/Smart televisions Voltage stabilizers Furniture
Brands	BEKO Samsung DELL HP Galanz Preethi Grundig Videocon Singtech Skyworth Symphony Singer Furniture
Services	Financeing Western Union Money Transfer Hire Purchase Utility Bill
Revenue	BDT 1505 Crore ($177.95 millions) (2020)
Total assets	US$186 million (2020)
Total equity	US$50 million (2020)
Number of employees	1,767 (2020)
Parent	Arçelik and Retail Holdings NV
Subsidiaries	International Appliances ltd
Website	https://singerbd.com

Singer Bangladesh Ltd. (Bengali: সিঙ্গার বাংলাদেশ লিঃ) is a Bangladeshi sewing machine manufacturer. It started while Bangladesh was a part of the British Raj. In addition to sewing machines, Singer Bangladesh manufactured consumer electronics.

History[edit]

Singer Bangladesh began in 1905. In 1920, two shops were set up in Dhaka and Chittagong.^[1] In 1947, after the Partition of the sub-continent, now Bangladesh became East Pakistan. Singer in East Pakistan operated as a branch of Singer Pakistan and the products used to come from West Pakistan. Initially, only 10 shops were set up, which grew to 43 by the late 1960s.^[2]

After the Bangladesh Liberation War Bangladesh Singer had to limit its operation to 23 stores and the branch office was promoted to country office. A change in the investment policy in 1979 created new business opportunities and Singer registered as an operating company.

A sewing machine manufacturing factory with 10,000 units per year capacity was established in 1980 in Chittagong. Capacity increased to 25,000 units per year in 1989. Although sewing machines are Singer's core business, management realized that for sustainable growth in the long run it had to diversify its product line. This realization led to diversification. In 1985, Singer began transforming from a single product into a multi-product consumer durable company.

In 1993, the company established an audio-video plant and in 1996 a washing machine factory. In 2001, the company initiated assembling of motorcycles and in 2006, manufacturing of wire and cable (domestic and power cables).^[3] In March 2019 Arçelik and Retail Holdings NV acquired Singer Bangladesh ltd. buying 57% of its shares^[4]

Corporate social responsibility[edit]

As part of the 'Singer for Society' program, Singer Bangladesh Limited donated ventilators to three hospitals in and outside Dhaka for critical COVID-19 patients. They donated refrigerators, washing machines and microwave ovens to hospitals across the country to protect hospital staff during the pandemic.^[5]

References[edit]