Creativity (magazine)

20th Anniversary Issue - 2006
EditorAnn-Christine Diaz
First issue1986
Final issue2009 (print)
CompanyCrain Communications Inc.
CountryUnited States

Creativity is a website that covers the creative aspects of advertising and design. Creativity started as a printed magazine in 1986 but moved online in 2009.[citation needed]

The stated goal of the website is to showcase ideas across all areas of consumer culture, explore the talent and techniques behind the work, and provide insight on the people and the trends shaping brand creativity.[citation needed] Creativity’s target audience includes advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment.

Creativity is part of Crain Communications, a privately held publisher of more than 30 trade titles.[edit]

Founded in 1999, curated a library of thousands of videos, namely television commercials. The site also allowed users to download materials. However, due to the high cost of the bandwidth, the site shut off access to all videos in December 2001.[1] The following notice was posted on the site at the time of closure: has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat![2]

The site was acquired by Ad Age Group in March 2002,[3] at which time it changed to a subscription-only service bundled with Creativity magazine.[4] In August 2007, the site was relaunched as Creativity Online.


  1. ^ "Popularity forces Adcritic shutdown - CNET News". 2001-12-18. Retrieved 2013-10-08.
  2. ^ " Why Is Offline?". 2002-01-27. Archived from the original on January 27, 2002. Retrieved 2013-10-08.
  3. ^ Olsen, Stefanie. "Trade-mag publisher absorbs AdCritic". CNET.
  4. ^ " is back, for a price - CNET News". Retrieved 2013-10-08.

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