French
DeutschCharly (brand)
 | |
| Company type | Privately held company |
|---|---|
| Industry | Sports equipment |
| Founded | 1949 |
| Headquarters | , Mexico |
Area served | Americas |
| Products | Athletic shoes, sportswear, apparel, goalkeeper gloves, footballs |
Number of employees | 3,000 |
| Website | charly.com/en/us |
Charly is a Mexican sports equipment manufacturing company headquartered in Leon, Guanajuato, Mexico. It was founded in 1949 and is one of the largest sportswear companies in Mexico and is the exclusive partner of Skechers, allowing them to sell their shoes within Mexico.[1]
History[edit]
The company was founded in 1949, in Leon Guanajuato, Mexico as a small shoe company named "Campanita" (little bell in Spanish) that originally only sold baby shoes hence its name. It wasn't until 1977 that the company decided to expand its business and started offering sneakers for other ages and changed its name to "Charly".[2]
In 2010, Charly struck a deal with Skechers and became the official distributor of their shoes after Skechers had left the Mexican market. This deal meant a new found source of funding and allowed the company to grow big and expand its business.[3]
With a booming business and greater success, the company decided to launch its own line of football gear in 2014 expanding from just selling shoes to selling equipment needed to play. At first the company only sponsored teams in the second division, Ascenso MX, but the success of its sales and marketing eventually led them to start sponsoring teams in the Liga MX first division and even teams and players outside of the country.[4]
Sponsorships[edit]
 | This section needs additional citations for verification. (August 2020) |
Football[edit]
Club teams[edit]
References[edit]
- ^ "Charly, la marca mexicana que da pelea a monstruos internacionales". Grupo Milenio. March 8, 2016.
- ^ "Charly: ¿quién es el dueño de estos tenis mexicanos y cuál es su historia?". Radio Fórmula. October 28, 2022.
- ^ "Local brand Charly changing the kit landscape in Liga MX". ESPN.com. July 25, 2018.
- ^ Medina, Alejandro (August 24, 2021). "Las mexicanas dan la batalla". Forbes México.
- ^ Clayton, Josh (January 30, 2024). "Memphis 901 FC Partners with CHARLY as Club's Exclusive Apparel Provider". Memphis 901 FC. Retrieved January 30, 2024.
