Ariel (detergent)

Ariel
Product typeLaundry detergent
OwnerProcter & Gamble
CountryUnited Kingdom
Introduced1967; 57 years ago (1967)
Related brandsTide, Dreft and Dynamo
MarketsWorldwide
Websitehttp://www.ariel.co.uk/

Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]

History

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Ariel kir yuvish kukuni (Uzbek)

It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.[5][6][7]

References

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  1. ^ "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. 16 February 2023.
  2. ^ Kanter, James (13 April 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
  3. ^ Steiro, Espen Bakke-Aas (2 May 2011). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
  4. ^ Reed, Stanley (1 January 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
  5. ^ Chura, Hillary (21 February 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
  6. ^ Tewari, Saumya (25 January 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
  7. ^ "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. 23 July 2021.
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