Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process...

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently...

Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics...

descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields...

a list of web analytics software used to collect and display data about visiting website users. This is a comparison table of web analytics software released...

In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task...

Yahoo! (/ˈjɑːhuː/, styled yahoo! in its logo) is an American web services provider. It is headquartered in Sunnyvale, California, and operated by the...

AWStats (Advanced Web Statistics) is an open source Web analytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media...

conversion funnel. Commonly, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his...

were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL...