A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this...

publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands...

marketing names referred to in the Cultivated Plant Code as "trade designations" (see below). A cultivar name consists of a botanical name (of a genus...

the IUPAC name; generic or nonproprietary names, the most important of which are international nonproprietary names (INNs); and trade names, which are...

different names, including more than 1,200 slang terms, and more than 2,300 names for individual strains. Additionally, there are many names to describe...

strategy is when a company uses one name across all its products in a product class. When the company's trade name is used, multiproduct branding is also...

E-Trade Financial Corporation (stylized as E*TRADE), a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets....

In the UK, businesses that trade under names other than those of the owner or a corporate entity must display the name of owner and an address at which...

trademark Pharmaceutical trade names are somewhat protected from genericization due to the modern practice of assigning nonproprietary names based on a drug's...

There have been a great number of anamorphic format trade names, for reasons of prestige, technology, or vanity. The basic 35 mm anamorphic format originally...