"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding...

ways. The title is a play on McLuhan's often-quoted phrase "The medium is the message." The book was initiated by Quentin Fiore. McLuhan adopted the term...

the phrase, "the medium is the message", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important...

A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered...

is basically the meaning of "the medium is the message". To demonstrate the flaws of the common belief that the message resides in how the medium is used...

McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village...

(messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending...

The Medium (Thai: ร่างทรง Rang Song, literally: Mediumship) is a 2021 Thai-South Korean mockumentary supernatural folk horror film co-written and produced...

what type of medium, affect which people, in what situations". McLuhan points out in his media ecology theory that "The medium is the message." Media effects...

The Medium is a psychological horror video game developed and published by Bloober Team. It was released for Windows and Xbox Series X/S on January 28...