colloquial language, puffery refers to exaggerated or false praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked...

advertising, the prose found on printed menus is famous for the degree of its puffery. Menus frequently emphasize the processes used to prepare foods, call attention...

performed its terms. It is notable for its treatment of contract and of puffery in advertising, for its curious subject matter associated with medical...

a jet worth roughly $37.4 million for $700,000, i.e., that it was mere puffery. The value of the alleged contract meant that it fell under the provisions...

mail fraud. The defendant stated that as a salesman he had engaged in puffery. In United States v. Takhalov (2016), female nightclub employees would...

"'No frills' war slashes grocery prices", Toronto Star, March 21, 1978 "Puffery leaves the consumer cold", Globe and Mail, April 12, 1978 "no frills pricelist"...

product performs, looks or tastes; other times it is used for advertising puffery. Companies can go to elaborate lengths to maintain secrecy, repackaging...

requires little proof on the part of advertisers", as it is considered mere puffery. The use of the term in patent law "does not connote even superiority,...

"Evil spirits", such as "Paid Puffery" and "Suggestiveness", spew from "the modern daily press" in this Puck cartoon of November 21, 1888....

however, evidence of confusion of an average consumer is needed. Puffing (or puffery) is exaggerating a product's worth with meaningless or unsubstantiated...