The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation, is an independent, private sector, self-governing... 9 KB (994 words) - 15:27, 5 December 2021 |
needed] "Accountable Marketing" is another name that can be given to this process. Within marketing accountability the expression “integrated marketing communications”... 9 KB (1,146 words) - 21:00, 19 March 2024 |
has been independently audited by the Marketing Accountability Standards Board (MASB) according to MMAP (Marketing Metric Audit Protocol). Customer lifetime... 20 KB (2,890 words) - 02:38, 11 April 2024 |
Note: No return on marketing investment methodologies have been independently audited by the Marketing Accountability Standards Board (MASB) according to... 12 KB (1,717 words) - 23:14, 23 January 2024 |
Customer satisfaction (category Services marketing) customer experience. The Marketing Accountability Standards Board endorses the definitions, purposes, and measures that appear in Marketing Metrics as part of... 30 KB (3,703 words) - 10:32, 12 March 2024 |
2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project. Lorente-Páramo... 14 KB (1,627 words) - 03:25, 21 April 2024 |
The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics... 11 KB (1,457 words) - 11:39, 23 June 2023 |
The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics... 2 KB (289 words) - 03:43, 26 June 2021 |
Return on investment (section Marketing investment) The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics... 12 KB (1,624 words) - 04:32, 16 April 2024 |
The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics... 4 KB (460 words) - 02:04, 27 September 2023 |