Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing...

In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information...

pre-defined score threshold, it is then sent from marketing to the sales team for examination. In a database, typically a customer relationship management...

advertising spent in marketing mix modeling. One of the first accounts of the term "customer lifetime value" is in the 1988 book Database Marketing, which includes...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...