marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived...

(such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is...

create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional...

loyalty and brand equity among target customers, and achieves the firm's marketing and financial objectives. In many cases, marketing management will develop...

management applications (e.g. brand portfolio management, resource allocation) Strategic / Business case applications (e.g. brand architecture, brand...

from brand knowledge, an associative network memory model. It is a key consideration in consumer behavior, advertising management, and brand management. The...

McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging...

disciplines associated with branding and brand management have been increasingly applied by the human resources and talent management community to attract,...

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand...

Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers, primarily in the apparel, footwear and...