Market share of personal computer vendors

The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s.

Current top vendors market share (2023)

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Top 6 vendors by number of units shipped, 2023
Rank Manufacturer Market share[1]
1 Lenovo 24.8%
2 HP 21.9%
3 Dell 16.6%
4 Apple 9.0%
5 Asus 7.1%
6 Acer 6.6%
- other 14.1%

Historical vendors market share

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2020s

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Global PC market share by units, percent (2020–2022)
Rank 2020[2] 2021[3] 2022[4]
1 Lenovo 24.9 Lenovo 24.4 Lenovo 24.1
2 HP 21.2 HP 21.7 HP 19.4
3 Dell 16.4 Dell 17.4 Dell 17.5
4 Apple 8.2 Apple 7.9 Apple 9.8
5 Asus 6.0 Acer 7.1 Asus 7.2
6 Acer 5.9 Asus 6.3 Acer 6.5
Others 22.5 15.1 15.5

2010s

[edit]
Global PC market share by units, percent (2010–2019)
Rank 2010[5] 2011[6] 2012[7] 2013[8] 2014[9] 2015[10] 2016[11] 2017[12] 2018[13] 2019[14]
1 HP 17.9 HP 16.6 HP 16.1 Lenovo 16.9 Lenovo 18.8 Lenovo 19.8 Lenovo 20.7 Lenovo 21.0 Lenovo 22.5 Lenovo 24.1
2 Acer 13.9 Lenovo 12.5 Lenovo 14.9 HP 16.2 HP 17.5 HP 18.2 HP 19.4 HP 20.8 HP 21.7 HP 22.1
3 Dell 12.0 Dell 11.7 Dell 10.7 Dell 11.6 Dell 12.8 Dell 13.6 Dell 14.6 Dell 15.2 Dell 16.2 Dell 16.8
4 Lenovo 10.9 Acer 10.8 Acer 10.2 Acer 8.0 Acer 7.9 Asus 7.3 Asus 7.6 Apple 7.4 Apple 6.9 Apple 7.0
5 Asus 5.4 Asus 5.7 Asus 6.9 Asus 6.6 Asus 7.2 Apple 7.2 Apple 6.9 Asus 6.8 Acer 6.1 Acer 5.6
Others 40.0 42.8 41.2 40.7 35.7 33.9 30.7 28.8 26.6 24.4

2000s

[edit]
Global PC market share by units, percent (2000–2009)
Rank 2000 2001[15] 2002[16] 2003[17] 2004[17] 2005[18] 2006[19] 2007[20] 2008[21] 2009[22]
1 Compaq 12.8 HP 18.4 HP 14.2 Dell 14.9 Dell 16.4 Dell 16.8 Dell 15.9 HP 18.1 HP 18.2 HP 19.1
2 Dell 10.8 Dell 13.2 Dell 13.2 HP 14.6 HP 14.6 HP 14.6 HP 15.9 Dell 14.2 Dell 14.1 Acer 12.9
3 HP 7.6 IBM 6.4 IBM 5.2 IBM 5.3 Lenovo 6.8 Lenovo 6.9 Acer 7.6 Acer 9.7 Acer 10.6 Dell 12.1
4 IBM 6.8 NEC 3.8 Fujitsu 3.8 Fujitsu 3.7 Fujitsu 3.8 Acer 4.6 Lenovo 7.0 Lenovo 7.4 Lenovo 7.5 Lenovo 8.0
5 NEC 4.3 Toshiba 2.8 Toshiba 2.8 Acer 2.9 Acer 3.4 Toshiba 3.3 Toshiba 3.8 Toshiba 4.0 Toshiba 4.6 Toshiba 5.0
Others 57.7 55.4 60.9 58.6 55.1 53.8 49.8 46.5 44.9 42.8

1990s

[edit]
Global PC market share by units, percent (1996–1999)
Rank 1996[23] 1997[24] 1998[24] 1999[25]
1 Compaq 10.0 Compaq 13.1 Compaq 13.8 Compaq 13.2
2 IBM 8.6 IBM 8.6 IBM 8.2 Dell 9.8
3 Packard Bell NEC 6.0 Dell 5.5 Dell 7.9 IBM 7.9
4 Apple 5.9 HP 5.3 HP 5.8 HP 6.4
5 HP 4.3 Packard Bell NEC 5.1 Packard Bell NEC 4.3 Packard Bell NEC 5.2
Others 65.2 62.2 60.1 57.5
  • Toshiba personal computer division was sold to Sharp in 2019, now Dynabook.
  • IBM sold its personal computer business to Lenovo in 2005, and its x86 server division in 2014.
  • Compaq was acquired by HP in 2002.
  • Fujitsu figures include Fujitsu Siemens.
  • Figures include desktop PCs, mobile PCs, and servers using the Intel x86 processor architecture. 1996–1999 figures exclude x86 PCs.
  • Figures subject to revision in later data releases.

Unit sales

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Worldwide (1996–2023)

[edit]
Unit sales of global PC market 1996–2009
Year 1996[23] 1997[24] 1998[24] 1999[25] 2000 2001[26] 2002[15] 2003[16] 2004[17] 2005[18] 2006[19] 2007[20] 2008[21] 2009[22]
Units (M) 70.9 80.6 92.9 113.5 134.7* 128.1 132.4 168.9 189.0 218.5 239.4 271.2 302.2 305.9
Growth (pct.) 17.8 13.7 15.3 22.2 18.7* -4.9 3.4 27.6 11.9 15.6 9.6 13.3 11.4 1.2
Unit sales of global PC market 2010–2023
Year 2010[5] 2011[6] 2012[7] 2013[8] 2014[9] 2015[10] 2016[11] 2017[12] 2018[13] 2019[14] 2020[2] 2021[3] 2022[4] 2023[27]
Units (M) 351 352.8 352.7 316 315.9 287.7 269.7 262.5 259.4 262.6 275 339.8 286.2 241.8
Growth (pct.) 14.7 0.5 -0.0 -10.4 -0.2 -8.9 -6.3 -2.7 -1.3 0.6 4.8 9.9 -16.2 -14.8

Sales volume worldwide grew rapidly in the late 1990s but declined briefly around the early 2000s recession. Sales increased again for the rest of the decade though more slowly during the late 2000s recession. After substantial growth in 2010, sales volume started declining in 2012 which continued for seven consecutive years until 2019. A consumer-led spike in PC sales occurred in 2020 and 2021 as a result of stay-at-home orders related to the COVID-19 pandemic.

(*) Figures include desktop PCs, mobile PCs, and servers using the Intel x86 processor architecture. 1996–1999 figures exclude x86 PCs.

Worldwide (1975–1995)

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Personal computer architectures by units sold (1975–1995)[28]
Year Annual sales IBM PC compatible Apple II Macintosh Atari 8-bit Atari ST Commodore 64 Amiga PET Altair TRS-80 NeXT Other
1975 5,000 0 0 0 0 0 0 0 0 5,000 0 0 0
1976 46,000 0 0 0 0 0 0 0 0 6,000 0 0 40,000
1977 150,000 0 600 0 0 0 0 0 4,000 10,000 100,000 0 50,000
1978 258,000 0 7,600 0 0 0 0 0 30,000 4,000 150,000 0 100,000
1979 580,000 0 35,000 0 100,000 0 0 0 45,000 0 200,000 0 200,000
1980 724,000 0 78,000 0 200,000 0 0 0 90,000 0 290,000 0 424,000
1981 1,400,000 35,000 210,000 0 300,000 0 0 0 40,000 0 250,000 0 605,000
1982 2,800,000 240,000 279,000 0 600,000 0 200,000 0 10,000 0 300,000 0 1,181,000
1983 4,920,000 1,300,000 420,000 0 500,000 0 2,000,000 0 0 0 200,000 0 500,000
1984 6,322,000 2,000,000 1,000,000 372,000 200,000 0 2,500,000 0 0 0 50,000 0 200,000
1985 7,610,000 3,700,000 900,000 200,000 100,000 100,000 2,500,000 100,000 0 0 10,000 0 0
1986 9,000,000 5,020,000 700,000 380,000 0 200,000 2,500,000 200,000 0 0 0 0 0
1987 9,200,000 5,950,000 500,000 550,000 0 400,000 1,500,000 300,000 0 0 0 0 0
1988 15,000,000 11,900,000 200,000 900,000 0 350,000 1,250,000 400,000 0 0 0 12,000 0
1989 21,000,000 17,550,000 200,000 1,100,000 0 300,000 1,250,000 600,000 0 0 0 12,000 0
1990 20,000,000 16,838,000 100,000 1,300,000 0 300,000 700,000 750,000 0 0 0 12,000 0
1991 18,750,000 14,399,000 100,000 2,100,000 0 300,000 800,000 1,035,000 0 0 0 16,000 0
1992 20,800,000 18,300,000 100,000 2,500,000 0 120,000 300,000 390,000 0 0 0 10,000 0
1993 31,050,000 27,750,000 30,000 3,300,000 0 30,000 175,000 155,000 0 0 0 5 0
1994 41,000,000 37,200,000 0 3,800,000 0 0 0 50,000 0 0 0 0 0
1995 50,000,000 45,880,000 0 4,120,000 0 0 0 42,000 0 0 0 0 0
As of 1995 260,615,000 208,062,000 4,860,200 20,622,000 2,000,000 2,100,000 15,675,000 4,022,000 219,000 25,000 1,550,000 62,000 3,300,000

Japan

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Year Annual sales (units sold) NEC Fujitsu Sharp MSX
8-bit[29] 16-bit[29] Annual Share Units Share Units Share Units Units
1983 719,000 166,000 885,000[29] 41%[30] 360,000[30][29] Un­known Un­known 13%[30] 120,000[30][29] 500,000[31]
1984 917,000 279,000 1,200,000[32] 39%[30] 470,000[30][32] 11%[30] 130,000[30][32] 20%[33] 240,000[33][32]
1985 789,000 398,000 1,200,000[32] 36%[30] 430,000[30][32] Un­known Un­known 9%[30] 110,000[30][32] Un­known
1986 685,000 551,000 1,236,000[29] 41%[30] 510,000[30][29] 9%[30] 110,000[30][29] Un­known Un­known Un­known
1987 426,000 760,000 1,206,000[32] 45%[30] 540,000[30][32] 10%[30] 120,000[30][32] Un­known Un­known 340,000[34]
1988 253,000 973,000 1,375,000[32] 51%[35] 700,000[35][32] 14%[35] 190,000[35][32] Un­known Un­known 150,000[34]
1989 Un­known Un­known 2,500,000[36] 41%[30] 1,030,000[30][36] 13%[30] 330,000[30][36] Un­known Un­known Un­known
1990 Un­known Un­known 2,300,000[37] 50%[37] 1,100,000[37] 12%[30] 270,000[30][37] Un­known Un­known Un­known
1991 Un­known Un­known 3,300,000[36] 52%[35] 1,720,000[35][36] 12%[30] 430,000[30][36] Un­known Un­known Un­known
1992 Un­known Un­known 2,150,000[38] 52%[35] 1,120,000[35][38] 12%[30] 260,000[30][38] Un­known Un­known Un­known
1993 Un­known Un­known 2,300,000[38] 49%[35] 1,200,000[35][38] 7%[35] 160,000[35][38] Un­known Un­known Un­known
1994 Un­known Un­known Un­known 43%[35] Un­known 9%[35] Un­known Un­known Un­known Un­known
1995 Un­known Un­known Un­known 40%[35] Un­known 19%[30] Un­known Un­known Un­known Un­known
1996 Un­known Un­known Un­known 33%[35] Un­known 23%[30] Un­known Un­known Un­known Un­known

See also

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References

[edit]
  1. ^ "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". Gartner. January 11, 2024. Retrieved January 11, 2024.
  2. ^ a b "Gartner Says Worldwide PC Shipments Grew 10.7% in Fourth Quarter of 2020 and 4.8% for the Year". Gartner. January 11, 2021. Retrieved April 15, 2023.
  3. ^ a b "Gartner Says Worldwide PC Shipments Declined 5% in Fourth Quarter of 2021 but Grew Nearly 10% for the Year". Gartner. January 12, 2022. Retrieved January 13, 2022.
  4. ^ a b "Gartner Says Worldwide PC Shipments Declined 28.5% in Fourth Quarter of 2022 and 16.2% for the Year". Gartner. January 11, 2023. Retrieved January 11, 2023.
  5. ^ a b "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2010 Grew 3.1 Percent; Year-End Shipments Increased 13.8 Percent". Gartner. January 12, 2011. Archived from the original on January 13, 2011. Retrieved June 17, 2013.
  6. ^ a b "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2011 Declined 1.4 Percent; Year-End Shipments Increased 0.5 Percent". Gartner. January 11, 2012. Archived from the original on January 14, 2012. Retrieved June 17, 2013.
  7. ^ a b "Gartner Says Declining Worldwide PC Shipments in Fourth Quarter of 2012 Signal Structural Shift of PC market". Gartner. January 14, 2013. Archived from the original on January 15, 2013. Retrieved June 17, 2013.
  8. ^ a b "Gartner Says Worldwide PC Shipments Declined 6.9 Percent in Fourth Quarter of 2013". Gartner. January 9, 2014. Archived from the original on January 10, 2014. Retrieved February 3, 2014.
  9. ^ a b "Gartner Says Worldwide PC Shipments Grew 1 Percent in Fourth Quarter of 2014". Gartner. January 12, 2015. Archived from the original on January 16, 2015. Retrieved February 8, 2015.
  10. ^ a b "Gartner Says Worldwide PC Shipments Declined 8.3 Percent in Fourth Quarter of 2015". Gartner. January 12, 2016. Archived from the original on January 15, 2016. Retrieved April 22, 2016.
  11. ^ a b "Gartner Says 2016 Marked Fifth Consecutive Year of Worldwide PC Shipment Decline". Gartner. January 11, 2017. Retrieved January 12, 2017.
  12. ^ a b "Gartner Says Worldwide PC Shipments Declined 2 Percent in 4Q17 and 2.8 Percent for the Year". Gartner. January 11, 2018. Retrieved February 23, 2018.
  13. ^ a b "Gartner Says Worldwide PC Shipments Declined 4.3 Percent in 4Q18 and 1.3 Percent for the Year". Gartner. January 10, 2019. Retrieved January 11, 2019.
  14. ^ a b "Gartner Says Worldwide PC Shipments Grew 2.3% in 4Q19 and 0.6% for the Year". Gartner. January 13, 2020. Retrieved April 15, 2023.
  15. ^ a b Gartner Dataquest Says PC market Experienced Slight Upturn in 2002, but Industry Still Shows No Signs of Strong Rebound. Gartner Press Release. January 17, 2003.
  16. ^ a b Gartner Says PC Vendors Experienced a Happy Holiday Season with Fourth Quarter Worldwide Shipments Increasing 12 Percent. Gartner Press Release. January 14, 2004.
  17. ^ a b c "Gartner Says Strong Mobile Sales Lift Worldwide PC Shipments to 12 Percent Growth in 2004". Gartner. January 18, 2005. Archived from the original on January 22, 2014. Retrieved February 23, 2018.
  18. ^ a b "Gartner Says EMEA Region Became Largest PC Market in the World Based on Unit Shipments in 2005". Gartner. January 18, 2006. Archived from the original on January 22, 2014. Retrieved February 23, 2018.
  19. ^ a b "Gartner Says Hewlett-Packard Takes Clear Lead in Fourth Quarter Worldwide PC Shipments and Creates a Virtual Tie with Dell for 2006 Year-End Results". Gartner. January 17, 2007. Archived from the original on October 12, 2013. Retrieved February 23, 2018.
  20. ^ a b "Gartner Says Worldwide PC Market Grew 13 Percent in 2007". Gartner. January 16, 2008. Archived from the original on February 19, 2013. Retrieved February 24, 2018.
  21. ^ a b "Gartner Says In the Fourth Quarter of 2008 the PC Industry Suffered Its Worst Shipment Growth Rate Since 2002". Gartner. January 15, 2009. Archived from the original on January 17, 2009. Retrieved June 17, 2013.
  22. ^ a b "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2009 Posted Strongest Growth Rate in Seven Years". Gartner. January 13, 2010. Archived from the original on January 17, 2010. Retrieved June 17, 2013.
  23. ^ a b Compaq and IBM Winners in 1996 Market Share. PCWorld. January 27, 1997
  24. ^ a b c d GartnerGroup's Dataquest Says U.S. and Europe Boost 1998 Worldwide PC Growth. Gartner Press Release. January 29, 1999.
  25. ^ a b GartnerGroup's Dataquest Says Worldwide PC market Topped 21 Percent Growth in 1999. Gartner Press Release. January 24, 2000.
  26. ^ Gartner Dataquest Says 2001 is a Year Battered PC Vendors Would Rather Forget. Gartner Press Release. January 17, 2002
  27. ^ "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". Gartner. Retrieved 2024-08-26.
  28. ^ Reimer, Jeremy (2005-12-15). "Total share: 30 years of personal computer market share figures". Ars Technica. Retrieved 2021-11-27.
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  30. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af Methe, David; Mitchell, Will; Miyabe, Junichiro; Toyama, Ryoko (January 1998). "Overcoming a Standard Bearer: Challenges to NEC's Personal Computer in Japan". Research Papers in Economics (RePEc): 35 – via ResearchGate.
  31. ^ Manes, Stephen; Andrews, Paul (1994-01-21). Gates: How Microsoft's Mogul Reinvented an Industry--and Made Himself the Richest Man in America. Touchstone. p. 303. ISBN 978-0-671-88074-3. Yet at the Consumer Electronics Show in January 1985, Nishi claimed half a million MSX machines had been sold in Japan and a hundred thousand in Europe
  32. ^ a b c d e f g h i j k l m Japan Electronics Almanac. Dempa Publications. 1990. p. 145. The domestic shipment value of personal computers in fiscal 1988 totaled ¥649 billion (up 23 percent over fiscal 1987); the domestic shipment volume was 1,375,000 (up 14 percent over 1987). The value of domestic shipments has recorded annual growth. Conversely, the volume of domestic shipments of personal computers stabilized at the 1,200,000-nit mark for four years beginning in fiscal 1984. However, this volume began to increase rapidly in fiscal 1988.
  33. ^ a b "ElectronicsWeek". ElectronicsWeek. Vol. 58, no. 13–23. McGraw-Hill. 1985. p. 41. The home computer market in Japan consumed 1.1 million machines last year and is growing modestly in 1985, but it remains essentially a game market. (...) The two largest producers of home computers in Japan—NEC Corp., which claims a 40% market share, and Sharp Corp., which claims 20%—do not use the MSX (Microsoft Extended Basic) system that Microsoft Corp. developed and has licensed to 18 other Japanese companies. Total MSX sales last year are estimated at 350,000 units. But NEC's best-selling 8801-MII is used mostly by university students and small businesses for bookkeeping or document filing; MSX users are overwhelmingly 15 years of age or younger—game fanatics.
  34. ^ a b Japan Electronics Almanac. Dempa Publications. 1990. p. 146. The volume of domestic shipments of the MSX remained at the 150,000 mark, for a marked decline of 56 percent from 1987.
  35. ^ a b c d e f g h i j k l m n o p Dedrick, Jason; Kraemer, Kenneth L. (1998-08-20). Asia's Computer Challenge: Threat or Opportunity for the United States and the World?. Oxford University Press. p. 83. ISBN 978-0-19-028398-8.
  36. ^ a b c d e f Ozsomer, Aysegul (1993). "The Japanese Personal Computer Market". A Dynamic Analysis of Entry Rates in the Global Personal Computer Industry. Michigan State University (Department of Marketing and Logistics). p. 36. Traditionally, dominated by Japanese vendors, the market had reached 2.5 million units in 1989, and 3.3 million units in 1991 (Dataquest Inc.)
  37. ^ a b c d U.S. Industrial Outlook. Business and Defense Services Administration. 1993. p. 26-17.
  38. ^ a b c d e f "Japan". U.S. Industrial Outlook. U.S. Department of Commerce, Bureau of Industrial Economics. 1994. p. 26-19.