In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner...

favorable self-assessment will only bias those studies' samples. Social desirability bias "A Social Desirability Bias: A Neglected Aspect of Validity Testing"...

in studies looking at social desirability, a subtype of response bias, the researchers had no way to quantify the desirability of the statements used...

shame around sex in the LDS Church, and underreporting due to the social-desirability bias is a common issue even among anonymous surveys of many stigmatized...

previous experimenters reported different results. Social desirability bias is a bias within social science research where survey respondents can tend...

effective at mitigating social desirability bias. People do not necessarily agree on which attitudes are socially desirable. Moreover, these attitudes...

contradictory but some general patterns do emerge. For example, social desirability bias tends to be highest for telephone surveys and lowest for web surveys:...

if the group is already biased in that direction Social desirability bias, the tendency to over-report socially desirable characteristics or behaviours...

The negativity bias, also known as the negativity effect, is a cognitive bias that, even when positive or neutral things of equal intensity occur, things...

(central tendency bias), especially out of a desire to avoid being perceived as having extremist views (an instance of social desirability bias). This effect...